The first three times I thumbed through the new IKEA catalog I wondered what these graphics at the corners of some pages would really unlock and if it was worth the effort of downloading an app. One night I decided to try it out and I ended up going through the whole catalog, using the app, looking for all of the interactive elements. It was fun!
Scanning some pages with the IKEA Catalog app unlock a gallery of more photos of the space or piece of furniture.
Some lead to videos.
Some open an X-ray view of the inside of a cabinet.
Some make a 3-D model of the furniture seem to grow right out of the printed catalog sitting in front of me.
My favorite was the 3-D animated model of the BJURSTA table that demonstrates how the leaves slide out and into the table. I can see how this would be really beneficial.
This is without a doubt the most interactive catalog experience I’ve ever had and the first time I’ve tried an app combined with a print medium.
Have you ever seen anything else like this?